#131: Music Rights, Copyright Claims, and YouTube with Audrey Marshall
Imagine you're making a video to share with the world. You've found the PERFECT song for it, one that'll get everyone's toes tapping and praising your musical knowledge. Only there's one problem: you didn't get the proper rights to use the song, and now your video has been taken down.
Thematic co-founder Audrey Marshall started her company to help creators and artists alike navigate this tricky world of music rights. And she's dropping all kinds of wisdom for you to maximize your creative endeavors, whether you're on the creator or musician side.
Highlights of our conversation
Why it’s important to clear music for any video or audio project you do. (3:40)
How Audrey first got involved with YouTube and learned about music rights. (6:30)
Some of the little things Audrey has geeked out about on the YouTube user experience and the evolution of the platform as a whole. (8:18)
The education gap around music rights and copyright claims, particularly for music artists. (10:21)
The different between a copyright claim and content ID. (12:51)
How creators and musicians can work together to deliver the best content. (16:05)
What content creation will look like in the future, including types of digital merchandising and new kinds of collaboration between artists and creators. (21:51)
Three artists that should be on your radar, including Elli Moore (try “Romeo” and “Bathing Suits”), HOAX (check out “soju” and “goldeneyes”) and Public Library Commute, including “You’ve Been Trending On My Mind.” (26:50)
Where to find Audrey Marshall and Thematic
Whether you’re a video creator, music artist, or just want to learn more, check out hellothematic.com.
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