#65: Ice Cream That Just May Change Your Life with Tim Krauss
You have to search high and wide for someone that doesn’t enjoy ice cream. Tim Krauss remembers his first memory of the joyous treat happening before he was four years old. But after being diagnosed with Type One Diabetes, Tim suddenly was taking extreme risks anytime he scooped a treat. So what did he do?
Start a business with his wife and children to make a delicious ice cream that could fit his now necessary low-carb, low-sugar, and high-fat diet.
Tim’s wife Susan started experimenting in the kitchen, creating small batches of ice cream. Tim’s coworkers and friends started telling him how good it was, and the family realized there was something more there.
Soon, Mammoth Creameries—a keto-friendly, diabetic-conscious frozen custard made with real, natural ingredients like grass-fed butter and high-quality heavy cream—was born. The gluten-free frozen treat is available in several flavors, including three new ones. And once again, Tim can go back to enjoying tasty ice cream without putting his health at risk.
Tim and I are talking all about the best (and worst) flavors Mammoth Creameries has ever made, his background in sales, and, as a fellow Austinite, Tim shares his top Texas landmarks you have to check out.
Highlights of our conversation include:
Tim takes us back to his earliest memory of eating ice cream. (3:08)
The most classic story any kid has about ice cream. (5:36)
Tim discusses the art of ice cream toppings and his first experience with “wild” mix-ins. (7:15)
How Tim’s wife started Mammoth Creameries and how Tim’s background in selling food has helped his business. (9:02)
Why Mammoth Creameries ice cream is actually “good for you”, plus its biggest differentiator compared to other brands. (16:03)
One of the most surprising things about running a business. (20:17)
The worst flavor Mammoth Creameries has ever tried to make. (24:32)
A look at the latest flavors for Mammoth Creameries (don’t worry, these ones are good). (29:30)
Tim takes us around Texas and offers his favorite landmarks in the state. (31:55)
Where to find Tim Krauss and Mammoth Creameries:
Visit the Mammoth Creameries website to see all the flavors and order some for yourself (and score a nice discount while doing so), and follow them on Instagram. If you prefer your ice cream shopping to be done in person, Mammoth Creameries is available at Whole Foods, Central Market, Harmons Grocery, and other locations throughout the country.
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