#28: Supporting Women Founders with Lizanne Falsetto
Plain and simple, women should support other women founders. So why don’t they all do it?
Lizanne Falsetto is founder of thinkThin wellness brand and Pink Talented Angels, a leading women’s organization built on mentorship and the pursuit of opportunity. Lizanne is a big believer in empowering other entrepreneurs, especially women, and that’s a big theme of this episode. We chat about her network of women founders, challenges of running a business, and why walks can be a super productive part of your day.
Highlights of our conversation include:
Why Lizanne decided to start Pink Talented Angels to help support and build a strong network of female founders. (1:43)
Lizanne explains the Holistic Success Method, which intertwines the business opportunities and the personal goals together to create a better whole life. (3:02)
A look at why women should support other women, not just in business growth, but in all aspects of life. (4:10)
The incredibly powerful statement that Lizanne heard from male CEOs about their female counterparts, and why it emphasized the power of women supporting each other in work and life. (8:48)
How Lizanne has adjusted her strategy in the era of COVID-19 and how she’s continuing to serve a community of female founders. (10:50)
Lizanne and I discuss the power of walking meetings, and how they can help inspire your next big business idea — or even provide the content for if you want to write a book! (14:00)
We hop back in time to the start of thinkThin and how Lizanne was able to break through a heavily male-dominated industry to create delicious nutrition bars and promote a healthy lifestyle. (18:04)
Lizanne shares the most surprising parts about running a business, as well as the attributes strong business leaders need to possess. (20:34)
Whether work life balance exists with entrepreneurs — and how to bring your work into your personal life, not just bringing your personal life into your work. (22:40)
Why it’s important to ask the question “How are you?” more regularly — and how it benefits both the question asker and the recipient of the question. (26:45)
How Lizanne’s mindset has changed after moving from 24/7 entrepreneur with thinkThin to a more advisory role with Pink Talented Angels. (30:54)
Lizanne’s top ways for finding opportunities in crisis situations, including analyzing your company culture, getting closer to your community, and upping your content game. (37:51)
What’s Next for Lizanne Falsetto?
Are you a female founder running your own business? Go to Lizanne’s website to learn more about Pink Talented Angels and to submit your business for the next entrepreneur they work with!
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