#102: Running Businesses and Knowing When to Pivot with Sadie Higgins
An entrepreneur at heart, Sadie Higgins experiences "hurry sickness," or a need to constantly keep doing the next thing. She founded her first business three months after having her first child. The day before the pandemic forced us into lockdown, she had started the idea that turned into her current business Gleam, which helps relieve the mental burden of giving gifts.
Sadie candidly talks about the pivots she's had to make throughout her businesses, strategies that have and haven't worked, and the best ways to be thoughtful.
She also touches on the elements of life we’ve all experienced during the pandemic—namely, family distractions (including background TV noise, which you may hear as you listen) and how she still manages to get work done. One of her kids even makes an appearance during the episode!
Highlights of our conversation
Sadie gives an overview of her previous businesses, how they offered her flexibility while raising her three children, and the pivots she had to make during the pandemic. (3:14)
Why research was so helpful in leading Sadie to the small businesses she eventually partnered with through Gleam. (7:24)
Some of the top affiliate sale companies Sadie has worked with, including Impact Radius and ShareASale. (10:12)
The ways Sadie has had to pivot her businesses and the impact those changes have had on her. Plus, she defines what “hurry sickness” means and who it might affect. (11:25)
What it’s like running a business from home while living with a husband and three kids. (17:24)
The two books Sadie is working on right now. That’s right, we’re getting a scoop! (20:36)
One of my bizarre spelling bee stories, and Sadie and I share our favorite words from the dictionary. (23:42)
Sadie’s top three ways to be thoughtful. (27:00)
Where to find Sadie Higgins
Learn more about Sadie Higgins and follow her on Instagram.
How to Support Good People, Cool Things
Pick up some merch at the shop.
Buy a copy of Kind, But Kind of Weird: Short Stories on Life's Relationships.
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