#41: Online Marketing, Flutes, and Disney World Adventures with Nicole Riccardo
Nicole Riccardo may barely be five feet tall, but she sure has some mighty superpowers. She serves musicians and creative entrepreneurs who are ready to market themselves effectively and increase their impact + income. Bottom line, she can help you make some moolah to do what you love.
How? Through a combination of branding, SEO, marketing strategy, the Instagram algorithm, and a whole lot more. We’re covering a bunch of it in our discussion, plus even more important topics, like playing the flute vs. the piccolo or the best rides at Disney World.
Highlights of our conversation include:
Our most memorable and horrifying experiences with the Tower of Terror ride at Disney World. (3:04)
Nicole discusses her journey from professional musician to working a 9 to 5 she hated, before taking the leap into starting her own business. (6:42)
How to get rid of Insta-whelm and the overwhelming feeling of spending too much time on social media. (11:12)
The most surprising things about being a business owner, as well as how to run a business more strategically. (15:30)
How the pandemic has actually made Nicole and her company busier. (18:54)
Nicole shares her worst gig as a musician. (21:23)
The top tips for rocking your sales funnel and getting digital conversions for your business — and why you need to make sure everything you do is solving your audience’s problems and leading to a paid offer. (25:56)
Why you need to be able to answer your audience’s biggest question: “what’s in it for me?” And the perfect formula for the About Me page of your website. (33:30)
Nicole’s top three cocktails. (37:33)
What’s next for Nicole Riccardo?
Say hello to Nicole over on Instagram or grab some of her resources on her website. And if you’re a musician or creative, hit up her Create Your Career Facebook page!
If you’re a fan of Good People, Cool Things, I would love your support. Subscribe on Spotify or Apple Podcasts, and leave a rating or review on Apple Podcasts. That helps even more people discover these wonderful guests.
You can also support the show by checking out the new Good People, Cool Things merch store. Thanks for listening!