#150: Yogurt, Agriculture, and Starting a Family Business with the Painterland Sisters

Many people dream about starting a business, but not everyone will actually make it happen. Fewer still start a business with family, even though it can be a super rewarding experience.

Well, the Painter Sisters, Stephanie and Hayley, ain't your average dreamers that rest on their laurels. They get stuff DONE — like getting their Painterland Sisters Organic Skyr Yogurt into stores across the nation — and they're hoping to educate people about farming and agriculture along the way.

We're chatting about how they've grown their business, working together as sisters, and a photoshoot that went terribly awry.

Highlights of our conversation

  • How Painterland Sisters yogurt got into Sprouts Market. (4:03)

  • Why they decided to go the Skyr route when it comes to yogurt and how they’ve created the best nutrient-dense yogurt. (6:38)

  • Things that might surprise you about growing up on a farm, plus new technology that helps with farming efficiencies. (8:34)

  • What it’s like for two sisters to work together. (12:37)

  • The top marketing advice the Painter Sisters have, and why their biggest challenge is breaking down farming and agriculture in an accessible way. (17:45)

  • The worst sales pitches or presentations both sisters have ever done. (21:12)

  • Go-to breakfast items for Stephanie and Hayley. (26:10)

  • The top three things to look for in a yogurt. (30:02)

Where to find the Painterland Sisters

Find the Painterland Sisters in stores across the U.S., including Sprouts Market, or visit their website.

Visit them on Instagram.

Previous
Previous

#151: Crowdfunded Disaster Recovery with Rebuildee Founders Russell Tuchman and Adrian Baker-Kang

Next
Next

#149: Remembering the Totally Rad 80s with Chris Clews