#99: Kitchens, Baby Pterodactyls, and Building a Legacy with Timothy Reazor
Fifth & Cherry owner and Marine Corps veteran Tim Reazor knows the most precious commodity we have is time — and the memories we can create with that time. Leaving a lasting legacy is super important to him, and his cutting boards are meant to be passed down from generation to generation.
Tim received a cutting board when he was in college. Now, 20 years later, he still has it. That’s an impressive legacy, and there’s plenty more where that came from at Fifth & Cherry.
We’re chatting all about Tim’s passion for tangibility, the keys to creating memorable experiences for customers, and we’re even briefly greeted by a baby pterodactyl. Wins all around!
Highlights of our conversation include:
In the span of a couple of minutes, we learn why Tim loves the word “forever,” get a visit from a baby pterodactyl, and get a peek inside Tim’s morning routine. (1:30)
Other than Covid, something that has surprised Tim about running a business — plus his best piece of business advice. (9:18)
What the tangibility of life means to Tim. (14:50)
Why brand is so important — what Tim hopes people think when they hear the name “Fifth & Cherry.” Plus, a Costco story that teaches you the secret to winning someone for life. (19:00)
Tim’s top three memories from his childhood and the Marine Corps. (26:41)
Where to find Timothy Reazor:
Visit the website (and especially the About Us page!) at Fifth and Cherry.
Follow Tim on Twitter at @tjreazor.
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