#8: How to Use Storytelling for Business Success with Tamika Bickham
Tamika Bickham is an award-winning TV journalist with a knack for storytelling. She and I share the belief that everyone’s got a story to tell, and that the most impactful stories can help change lives for the better. No matter what kind of work you do, you can take her tips and experience and learn how to use storytelling for business success by creating the kind of content that will truly benefit your audience.
Tamika’s passion for storytelling led to the creation of TB Media Group, a story-driven content marketing agency focused on cultivating stories, creating engaging content, and connecting with audiences in authentic ways. And she’s more than happy to share her story about owning and running a business and keys to telling great stories.
Highlights of our conversation include:
Tamika’s journalism background and how it helped her become a business owner, albeit accidentally. (3:49)
How having her position eliminated led to Tamika making the full-time leap. (7:15)
Why it’s important to embrace the suck and cherish the moments that aren’t so great so we can enjoy how business success feels even more. (9:09)
The moment Tamika realized she needed to grow a team and provide a process and structure as a business owner. (10:05)
Resources and tools that have helped Tamika and can improve the efficiency of any business owner (11:45)
The power of telling the right stories and how to use storytelling in business in the changing media landscape. (15:50)
Why you should start with your “why” when developing your message – and how networking can play a big part in that. (21:02)
The most surprising part of being a business owner. (24:07)
Tamika’s tip for any business owner or entrepreneur who’s feeling down or on the verge of quitting. (28:37)
The top three stories that Tamika has gotten to tell over the course of her career. (30:18)
What’s next for Tamika Bickham?
Holler at Tamika at tbmediagroup.com or connect with her on LinkedIn, Facebook, or Instagram. And check out her top three stories below!
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