#145: From Open Heart Surgery to Digital Marketing
Marketing has always been an important element of business, but in the digital world, there are just SO MANY options. What are the latest SEO tricks? Do I need to learn the ins and outs of TikTok? Are Facebook ads still even useful? It's enough to make anyone go mad.
Amy Singleton spent more than a decade as a nurse assisting with major surgeries. Yet she thought she could do more to serve people, particularly women entrepreneurs. She founded Hite Digital Norman, a digital marketing agency designed to make the whole marketing world less scary while helping businesses grow.
We're chatting about her journey from surgery to marketing, how to use data to boost your brand, and things Amy used to be afraid of but now loves to do.
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Highlights of our conversation
What the environment was like for Amy doing open heart surgery. (4:38)
The journey from heart surgeon to digital marketer. (6:31)
Why digital marketing is so important, especially for small business owners. (10:15)
A marketing trend for 2023 that you should know more about. (14:55)
How Hite, the first franchise-model digital agency, works, and why the structure of the company offers companies a unique advantage, particularly around customer data. (21:25)
Surprising elements about running a business. (27:40)
This is a tangent, but I just want you to listen to this slowed down version of the Christmas song by Alvin and the Chipmunks. (28:55)
What Amy has learned from doing her Queens Lead podcast. (30:13)
The top three things that Amy used to be scared of, but now loves. (35:05)
Where to find Amy Singleton
Learn more about Amy Singleton, her podcast, and digital marketing.