#126: How to Make More Money Through Umbrella Offerings with Fabiana Claure
Psst, I'm going to let you in on a little secret. YOU have a ton of knowledge, and that knowledge is valuable. And I'd guess you probably know even more than you think.
Musician Fabiana Claure realized this amid a period of burnout. But instead of trying to overwork herself, she learned to start being more protective of her time and more efficient with her offerings—and it's paid off big time. Now she's helping other musicians do the same thing.
We're talking all about how musicians can earn more money, how to market your work, and a couple of near-disaster gigs she's played.
Highlights of our conversation
The first songs that made Fabiana want to learn how to play and make music. (3:32)
Where the Musicians Profit Umbrella idea came from and how Fabiana has used the similarities between business and music to advance throughout her career. (6:10)
Why Fabiana quit a stable job to fully focus on her business. (14:45)
How to take the ethereal knowledge that we have and put it into an offering someone actually wants to buy. (18:34)
The first steps to create and grow a business, and why it’s so hard to release control of anything — for both entrepreneurs and musicians. (22:31)
How to better delegate and why it requires a change in mindset. (26:50)
The worst gigs Fabiana has ever played. (31:49)
Fabiana’s top three tips for musicians to experience prosperity. (39:10)
Where to find Fabiana Claure
Check out Fabiana’s free 10-step process training on how you can create your own profit umbrella at fabianaclaure.com/gift.
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