#4: Identifying Opportunities to Start a Business with Hassanatou Barry, The Babysitter Guru
If you’re looking to start a business, there are certain questions you’ll need to ask. What am I passionate about? Who is my target audience? What challenges can I address?
Hassanatou Barry began answering these questions and saw an opportunity. She’s a young, innovative and resolute entrepreneur. She had been babysitting for years as a side hustle when she realized she had a tremendous passion for it. She soon started identifying opportunities in the market, learning there weren’t enough credible resources out there for caregivers. She took those insights and figured out how to start a business online.
The Babysitter Guru empowers babysitters through informational content and resources to better their childcare journey. Hassanatou serves as an expert for parents as they seek quality childcare. If you’re looking for more information on how to start a small business, you’ll want to tune in.
Highlights of our conversation include:
How Hassanatou identified a hole in the market and her steps on how to start a business. (2:35)
Surprises and challenges that Hassanatou has learned from starting a business, and how she’s turned those into opportunities. (4:50)
The most effective networking tools to use when promoting The Babysitting Guru. (8:05)
Hassanatou’s process for how to create effective video content. (10:00)
The new course Hassanatou launched and the ways she plans to use it for business marketing. (14:38)
The top three games Hassanatou likes to play with kids she babysits. (20:47)
LinkedIn tips for entrepreneurs that are trying to promote a product or looking for ideas on how to start a business. (25:20)
What’s next for Hassanatou Barry?
Want to learn more about The Babysitter Guru? Visit the website or connect with Hassanatou on LinkedIn.
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