#157: Engagement Rings and Netflix Shows with Kajal and Payal Vitha of Sonu Company

Payal and Kajal Vitha left their jobs in tech to follow their hearts and start their own jewelry business. Their goal? To make Sonu Company the premier engagement ring destination for this generation.

We're talking about their appearance on Indian Matchmaker, what it's like working with family, and tips for keeping your ring sparkling.

Highlights of this episode

  • How Sonu Company ended up being featured on Season 3 of Indian Matchmaking. (4:38)

  • Kajal and Payal’s first experience with diamonds and how they got into business. (6:31)

  • The surprising parts about running a business and what they’ve learned about marketing. (9:08)

  • How you can still get a beautiful diamond ring no matter what your budget is. (13:11)

  • What happens when people have unrealistic expectations for their jewelry. (17:21)

  • How Payal and Kajal made the leap from cushy tech jobs to joining their family business to then starting their own business. (20:10)

  • What are the benefits of lab-grown diamonds? (24:45)

  • What the future has in store for Sonu Company. (26:54)

  • The top three sushi spots. (29:06)

Where to find Sonu Company

Learn more about Sonu Company.

Visit sonu.company on Twitter or Instagram.

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#158: Adventures from a Month-Long Europe Trip

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156: Romance Novels and Saturday Night Live with Emma Barry