#51: From the Vault: Cartooning and Brand Building with Dave MacDonald

Dave MacDonald from Crafted1K joins the podcast to talk all things cartooning. Dave shares how he developed a love of comics and doodling at a young age (shout out to Calvin and Hobbes and Garfield) and how accidentally stumbling into a sales career led to his current business.

Crafted 1K helps businesses share their message via engaging cartoons. Dave chats about how brands should know what their goals and messages are, and how cartoons and comics can lead to happy customers.

Why brand building should include the humor effect

Dave discusses the three benefits of using cartoons: people better remember them thanks to the “humor effect,” they’re fun to share, and they’re more effective than a standard text. If you read information paired with an image, you retain info 65 percent better than if you just read the text alone.

Additionally, we talk about how different and impactful a message can be if your audience consumes it over multiple days instead of all at once (a la the Netflix binge effect).

Yes, you should be reading Calvin and Hobbes

Dave and I are also both HUGE fans of Calvin and Hobbes, so we chat about our favorite strips from the series. If you’ve never read Calvin and Hobbes, first of all, I am so sorry. Secondly, please pick up a collection from your local bookstore or even right here on Amazon.

But before you do that, visit Dave at his site Crafted1K and sign up for his Saturday Morning Cartoons, or say hello over on Instagram.

If you’re a fan of Good People, Cool Things, I would love your support. Feel free to subscribe on Spotify or Apple Podcasts, and leave a rating or review on Apple Podcasts. That helps even more people discover these wonderful guests.

You can also support the show by checking out the new Good People, Cool Things merch store. And all February long, everything is 20 percent off (discount applied at checkout). Go get you something cool, and thanks for listening!