#120: Building Your Brand and Making the Leap with Joseph Robert, Fantasy Football Counselor
Joseph Robert, the Fantasy Football Counselor, shares how he's grown his brand into one of the top spots for fantasy football content — and spoiler alert, his tips apply for any type of business, not just sports.
We're also talking about the "kind of terrifying" leap from a stable 9-to-5 to starting your own business. But guess what? That jump into entrepreneur life has been filled with success because Joseph has identified opportunities for growth and how to go against the grain in a crowded content world.
And he's a fellow Joseph, so you know he's great!
Highlights of our conversation
How Joseph first got into fantasy football and why he uses outside of the box thinking to differentiate himself in the fantasy football world. (3:03)
Did Joseph expect Tom Brady to come out of retirement? Plus a couple of predictions for the rest of his career. (4:46)
The “kind of terrifying” move of jumping from a 9-to-5 to running a business. (6:30)
How Joseph has used his background in sales to build his brand and professional network. (9:30)
Why it’s silly to look at last year’s top finishers when trying to predict things for this year. And should you ever draft a kicker before the last round? (11:14)
What authenticity means to Joseph and how he stays true to himself. (13:00)
Joseph and I share a few of our grievances about sports. (14:22)
A look into Joseph’s MMA career, including his worst fight. (17:54)
Some of the players that we refuse to draft — as Joseph says, “years to wow me, and I’m not wowed.” (20:15)
Other things that have worked well for Joseph’s audience, including shower rants. (22:03)
The top three quarterbacks of all time. (23:19)
Where to find the Fantasy Football Counselor
Learn more about Joseph and pick up some solid strategies for the upcoming season at thefantasyfootballcounselor.com.
Support Good People, Cool Things
Thanks to Dave Zalatoris from Beer In Front for this episode’s intro. Take a listen and grow your beer knowledge. Cheers to that!
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