#175: Listen to This While Fighting a Snack Attack

Betty Lu loves to travel and hike. Yet when she found herself reaching for protein bars to satiate her hunger, she encountered more boredom than yum-dum. So, she made herself a lightweight snack that still tasted great, pulling inspiration from the markets she went to growing up in Singapore and other flavors around the world, and using colorful plant-based ingredients like okra, sweet potatoes, radishes, and shiitake mushrooms.

Confetti Snacks was born.

We’re talking about the importance of upcycling imperfect produce, some of Betty’s favorite travel destinations, and how Confetti Snacks uses humor to connect with shoppers.

Thanks to Babe Patrol for supporting this episode. Check out their upcoming new season!

Highlights of our conversation

• Betty’s “Eureka” moment while hiking in British Columbia. (4:46)

• Some of the best farmer’s markets across the world and why to embrace the snacking culture of different areas. (6:49)

• How Betty ensures she’s creating delicious and nutrition-dense snacks. (10:26)

• What surprises Betty about running a business and the importance of building a strong brand. (14:45)

• Why a strong marketing and creative team can enhance a brand and how Betty and Confetti Snacks are doing that — including a fun collaboration with Mickey Mouse! (21:00)

• A campaign that didn’t work as well as Confetti Snacks expected. (25:22)

• What inspires Betty the most. (28:03)

• The top three trends that will change the world. (29:42)